DIGITAL BUSINESS MODELLING AND ENTREPRENEURSHIP

What sets the HDBW Master's in Business Administration apart?

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HDBW Professor Carten Bartsch talks about the international master’s degree programme in Business Administration: Digital Business Modelling and Entrepreneurship.

Developed by national and international experts from research and industry, it focuses on how digitalisation changes business models. During your master's studies at HDBW, University of Applied Sciences in Munich, you will look at technological aspects from the customer, management and process perspective.

Career prospects with this Business Administration Master

The topic of digitisation affects start-ups just as much as existing and traditionally operating companies. It is no longer just about boosting digital sales and/or creating communication channels - it also involvees fundamental changes and innovations in the entire corporate business model.

Your possible professional areas are:

• Digital Transformation Manager
• Manager of Digital Services
• Company building / Venture Capital for innovative business models
• Founder of your own digital business models / companies

What you can expect in the Digital Business Modelling and Entrepreneurship Master's programme

Digital business models are at the core of many highly innovative and profitable new businesses. At the same time, they are also reshaping the majority of traditional industries. This is why we put the skills needed for the successful development of digital business models at the center of our master’s degree programme.

The entrepreneurship element is added in order to provide the tools to put the digital business models into action: We equip you with the essentials of management capabilities such as strategy and leadership, financing, business planning and organisation from the perspective of the agile and technology-orientated start-up company.

In fact, many mature companies are also finding this quite useful when it comes to improving their intrapreneurship and specifically looking for this skillset in their applicants.

The lectures in this business administration master's programme are held entirely in English. International expert lecturers in digitalisation and regular exciting guest lectures complement the teaching. Also, you will learn and work in this programme with fellow international students from all over the world.

Why study at a private university in Germany?

International experts from business and higher education were involved in the conception of the innovative HDBW master's degree programme Digital Business Modelling and Entrepreneurship. The programme has a clear business focus on current and future market developments.

In this English-language Business master's programme, you can expect small, international study groups that cooperate on an equal footing and in direct contact with excellent professors and lecturers with extensive operational experience.

At HDBW, you can apply and deepen the knowledge you have acquired in study groups, while writing seminar papers and in giving presentations.

You also benefit from a very personal university atmosphere and tailord support. This will help you achieve your academic and professional goals faster and more efficiently than in bigger and more anonymous institutions.

Voices from the Business Administration Master's programme

"Studying at HDBW was an incredibly enriching experience. The combination of hands-on learning with academic depth provided me with the skills and confidence to tackle real-world challenges in my field. The supportive faculty and industry-focused curriculum made my journey not only educational but truly transformative, leaving me with connections that I will keep for my future and endless opportunities."

"Despite my previous bachelor's and MBA degrees from international universities, I lacked a deeper understanding of the impact of digital technologies on businesses to found my startup. This is exactly what the HDBW Master Digital Business Modelling and Entrepreneurship helped me with."

 

"Innovative and demanding challenges, individual and personalised support- I am more than ready for the professional world!"

 

"Technical discipline, computer science and business administration must be networked in practice in order to develop viable solutions. That's why I was already involved in the development of the Business Administration master's programme at the HDBW in Munich during my time as Managing Director "Mobility" and "Internet of Things" at Accenture Digital Germany "

 

Student Life at HDBW Munich

Student life at HDBW Campus Summer Party

HDBW Campus Munich Welcome from the university team

HDBW Campus Munich Lecture hall

Teaching atmosphere at HDBW Lecture in lecture hall

Learning atmosphere at HDBW Master's student seminar room Master students Seminar room

HDBW Campus Munich Student lounge

Teaching atmosphere at HDBW Professor coaching students

HDBW Campus Munich Coat of Arms Hall

Study atmosphere at HDBW Students in seminar room

What study time models are available in the Business Administration Master's programme?

The English-language Master's degree is offered both as a full- and part-time programme. The lectures take place on a hybrid remote basis, so they are also always streamd. Individual selected modules can take place completely online.

Business Administration Master's full-time | Digital Business Modelling & Entrepreneurship

The state-recognised Master of Arts degree in the English-language Master's degree programme Digital Business Modelling and Entrepreneurship can be completed as full-time programme at HDBW in Munich.

The practice-oriented lectures and seminars of this full-time Business Administration master's programme spread over 3 semesters:

1. Semester: Business Planning / Business Model
2. Semester: Customer Experience / Business implementation
3. Semester: Company organisation / Master's thesis

Business Administration Master's part-time | Digital Business Modelling & Entrepreneurship

The state-recognised Master of Arts degree in the English-language business administration master's program Digital Business Modelling and Entrepreneurship can also be obtained at the HDBW as a part-time programme.

Here, a reduced number of modules are offered per semester and the study content is spread over 4 semesters.

In the 5th and last semester, the program is completed with the writing of the master's thesis.

Module handbook Digital Business Modelling and Entrepreneurship

The General Study and Examination Regulations (APO) as well as the Study and Examination Regulations for all Master’s programs are available for download on the APO & SPO Bachelor page.

The HDBW module handbook with detailed information on the Master's programme in Digital Business Modelling and Entrepreneurship as full-time study model, is listed here:

Qualification goals: Master Digital Business Modelling and Entrepreneurship

1. You know the components and dimensions of digital business models.

2. You are familiar with the tools for founding and expanding companies (e.g. business planning, finance, organisation).

3. You are aware of the role of behaviour-oriented principles of successful digital business models and their implementation in core business management disciplines (e.g. marketing, value chain management, consumer behaviour, leadership).

4. You know the importance of neighbouring disciplines for the development and management of successful digital business models (e.g. IT, law).

5. You have an application-oriented understanding of the aspects listed and are able to implement them independently as an employee in a responsible position in a start-up and/or an existing company.

Let us advise you personally!

Sara Zurek

Student Advisory Service & Equal Opportunities Officer

+49 89 4567845-11
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HDBW Professors and external lecturer in Master's degree: Digital Business Modelling and Entrepreneurship

Prof. Dr. Jost Jacoby

Faculty Business Administration
Programme Director & Vice President Study and teaching

+49 89 4567845-28
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Prof. Dominik Bösl

Faculty Business Informatics

+49 89 4567845-14
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Prof. Michaela Braun

Faculty Business Administration / Engineering / Industrial Engineering with Business Studies
Honorary Professor

Mitglied im HDBW Senat

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Prof. Wolfgang Decker

Faculty Industrial Engineering with Business Studies

+49 89 4567845-34
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Tom Fleerackers

Faculty Business Administration

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Prof. Dr. Steffen Hermann

Faculty Business Administration

Member of the HDBW Senate

+49 89 4567845-33
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Prof. Dr. Stefan Lackner

Faculty Business Administration

+49 89 4567845-23
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